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THE SCHOOL OF DESIGN STRATEGIES AT
PARSONS THE NEW SCHOOL FOR DESIGN PRESENTS
THE DESIGN OF BUSINESS:
WHY DESIGN THINKING IS THE NEXT
COMPETITIVE ADVANTAGE
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THURSDAY, NOVEMBER 12, 2009
6:00–8:00 P.M.
THE NEW SCHOOL
WOLLMAN HALL
66 WEST 12TH STREET
FREE ADMISSION • DIRECTIONS
RSVP parsonsdean@newschool.edu |
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ROGER MARTIN, dean of the Rotman School of Management at the
University of Toronto, and BRUCE NUSSBAUM, BusinessWeek Contributing Editor and Visiting Professor of Innovation and Design at The New School, discuss how design thinkers can provide the foundation for success in business, science, and the arts. They will also explore how leading companies use design thinking to produce breakthrough innovations.
This event includes a signing of Martin’s new book, The Design of Business: Why Design Thinking is The Next Competitive Advantage.
For more about this and other events at The New School, visit
www.newschool.edu/events
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| Parsons is part of The New School, a leading university in New York City offering some of the nation’s most distinguished degree, certificate, and continuing education programs in art and design, liberal arts, management and policy, and the performing arts. |
When & Where
The New School
Wollman Hall
66 West 12th Street
New York,
NY
Thursday, November 12, 2009 at 6:00 PM - Saturday, December 19, 2009 at 8:00 PM (ET)
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Hosted By
The Brand Collaborative
The Brand Collaborative is a branding and business development consultancy that helps companies secure increased success by creating deeper and more sustainable bonds between their brands and desired audiences. Our artisans, marketers and innovators craft thoughtful strategies, identities, products, packaging, messaging, outreach programs and campaigns that increase audience engagement and drive new business results.